TIRTIR
Digital Billboards Around SoFi Stadium
Los Angeles · アメリカ- クライアント
- TIRTIR
- メディア
- Digital Billboard (EON Network)
- ロケーション
- Los Angeles, アメリカ
- 実施期間
- SEP 1 – SEP 7, 2026
- キャンペーン目的
- Reach BTS concertgoers and LA consumers during the SoFi Stadium shows
How Is Digital Billboard OOH Used in Los Angeles?
Los Angeles is one of the most important markets in USA OOH, and one of the most shaped by the road. In a city where most people move by car, roadside digital billboards play a central role in Los Angeles outdoor advertising, reaching drivers and passengers repeatedly along the routes they travel every day. Digital formats also give brands a level of flexibility that static billboards cannot: creative can be scheduled by day and hour, rotated across multiple screens, and timed precisely around the moments that matter. For brands that want to own a specific area during a specific week, a network of digital billboards is one of the most effective tools in LA OOH.
Why Inglewood Matters for LA OOH
Few areas in Los Angeles concentrate audiences like Inglewood. Just minutes from LAX, the city has become one of the largest live entertainment districts in the United States, home to SoFi Stadium, the Intuit Dome, and the Kia Forum within a short distance of each other. Stadium concerts, NFL and NBA games, and major global events bring hundreds of thousands of visitors into the same few square miles, many of them traveling by car or rideshare along the area’s main roads. For Los Angeles outdoor advertising, this creates a rare opportunity: when a major event comes to town, the roads around Inglewood’s venues become a highly concentrated stage for brand exposure.
What Made BTS’s LA Concerts a Unique OOH Moment?
In September 2026, BTS brought its ARIRANG world tour to SoFi Stadium for four nights on September 1, 2, 5, and 6, drawing a combined audience of approximately 282,000 concertgoers. Fans traveled to Inglewood from across the United States and around the world, many arriving hours early and staying in the area throughout the week. For K-beauty brands, this audience represented an ideal overlap: global K-pop fans, young beauty-conscious consumers, and Los Angeles locals, all gathered in one district at the same time. It was a moment built for event-driven USA OOH.
How Did TIRTIR Plan Its LA OOH Campaign?
TIRTIR, the K-beauty brand known for its cushion foundations and wide shade range, partnered with Bloomingterra to turn this moment into brand presence. Rather than placing ads at the venue itself, the campaign used the EON digital advertising network, securing 30 screens across 10 key roadside locations around SoFi Stadium and the Intuit Dome. The campaign ran for seven days, from September 1 to September 7, covering all four concert nights as well as the days in between, when fans continued to move through the area for merchandise, meetups, and sightseeing.
Why Use Roadside Digital Billboards Around the Venue?
The strategy focused on the journey, not the destination. Concertgoers pass along the surrounding roads on the way in, and again on the way out, often in heavy traffic that extends the time spent in front of each screen. By placing TIRTIR on digital billboards along these routes, the campaign created repeated touchpoints before and after each show. Using multiple screens across 10 locations at once also expanded the brand’s footprint across the district, so that fans encountered TIRTIR again and again as they moved through Inglewood. For a beauty brand, this kind of repeated digital billboard exposure helps turn a single sighting into lasting brand recall.
What Results Did the Campaign Deliver?
Over seven days, TIRTIR’s creative was played a total of 250,701 times across the network, nearly five times the 50,400 plays guaranteed under the contract. In addition to the contracted screens, the ads also ran on additional screens beyond the original network, extending the brand’s reach across the area at no change to the plan. A professional on-site photo and video shoot documented the campaign in action, giving TIRTIR high-quality content of its brand appearing in Los Angeles during one of the biggest K-pop events of the year, ready to be shared across social media and future marketing.
What Can Brands Learn from Event-Driven USA OOH?
The TIRTIR campaign shows how aligning LA OOH with a major live event can concentrate brand exposure on exactly the right audience at exactly the right time. The same approach works well beyond K-beauty: fashion, entertainment, food and beverage, and lifestyle brands can all use stadium concerts, sports events, and festivals to reach specific consumer groups at scale. For brands planning USA OOH or Los Angeles outdoor advertising around a major event, Bloomingterra helps select the right digital billboard network, secure locations along key audience routes, and document the campaign on the ground.
