Korea Tourism Organization
Visit Korea LED Billboard at Taipei Arena
Taipei · Taiwan- Client
- Korea Tourism Organization
- Media
- LED Billboard (Taipei Arena)
- Location
- Taipei, Taiwan
- Campaign Period
- SEP 1 – SEP 30, 2026
- Campaign Objective
- Inspire Taiwanese residents to travel to Korea
Taiwan is one of Asia’s most dynamic OOH markets, and Taipei sits at its center. Dense, walkable, and served by one of the region’s most efficient metro systems, Taipei offers brands a city where people spend much of their day on foot and in transit, passing the same streets and landmarks repeatedly. Taiwan outdoor advertising ranges from MRT station media to large-format LED screens in major commercial districts, and landmark screens in particular carry strong recognition among local residents. For brands that want to be seen by a broad local audience rather than a niche segment, Taipei OOH on a well-known screen is one of the most direct ways to become part of the city’s daily landscape.
Taiwan has long been one of the most important source markets for inbound travel to Korea. With flights between Taipei and Seoul taking only about two and a half hours, and strong interest in Korean dramas, K-pop, K-beauty, and food, Korea is a natural choice for Taiwanese travelers planning a short overseas trip. Many visitors return more than once, exploring beyond Seoul to destinations like Busan and Jeju. For the Korea Tourism Organization, staying top of mind in this market means maintaining a visible, consistent presence in Taiwanese consumers’ everyday lives, and Taiwan OOH provides exactly that kind of presence.
Taipei Arena is one of the most recognizable venues in the city. Located on Nanjing East Road in Songshan District, directly connected to Taipei Arena MRT Station, it sits in a busy business and commercial area surrounded by offices, hotels, and shopping. The arena itself hosts major concerts, including many K-pop performances, as well as sporting events and ice shows, giving it a strong association with entertainment and Korean pop culture. Its exterior LED screen is one of the largest and best-known in Taipei, visible to drivers, pedestrians, office workers, and event audiences alike, making it a landmark Taipei billboard for brands seeking city-wide recognition.
The Korea Tourism Organization partnered with Bloomingterra to run its Taiwan outdoor advertising campaign on the Taipei Arena LED screen throughout September 2026. The choice was deliberate: rather than spreading the message across many smaller placements, the campaign focused on the single largest and most famous screen in the area, maximizing both visibility and prestige. Running for a full month allowed the campaign to build repeated exposure among local residents and commuters who pass the arena every day, keeping Korea in view as Taiwanese travelers began planning trips for the autumn and winter seasons.
On a landmark LED screen, how the creative looks is as important as where it runs. The Korea campaign’s visuals came through vividly on the Taipei Arena screen, with rich colors and sharp detail that showcased Korea’s scenery and travel appeal both during the day and after dark. At night, the bright LED display stood out clearly against the surrounding cityscape, turning the arena’s façade into a glowing invitation to visit Korea. Strong on-site execution like this not only captures the attention of passersby, but also produces campaign photography that can be reused across social media and future Taipei OOH promotions.
The Korea Tourism Organization campaign shows how a single landmark screen can carry a national tourism message to an entire city. By choosing Taipei Arena’s LED billboard and running it for a full month, the campaign combined scale, recognition, and frequency to keep Korea top of mind among Taiwanese consumers. The same approach works for tourism boards, airlines, hotels, and consumer brands looking to build awareness in Taiwan. For organizations planning Taiwan OOH or Taipei outdoor advertising, Bloomingterra helps select landmark media, coordinate with local media owners, and ensure the creative looks its best on screen.
